Publications

VAR, like good intentions in leadership, highlights a critical lesson: well-meaning solutions can often fall short without nuance, communication, and proper execution. Whether it’s soccer or life, success lies in moving beyond sterilized snapshots and statistics to navigate the delicate balance between art and science—ensuring the whole picture informs every decision. Read here.

Sport teaches us the timeless lesson: stay ready so you don’t have to get ready. Using the incredible story of Nico Hülkenberg’s unexpected return to Formula 1 during the pandemic, this piece dives into the power of preparation, resilience, and seizing opportunities when life calls you back to the driver’s seat. Read here.

The U.S. Women's National Team's record-breaking 13-0 victory over Thailand in the World Cup wasn't just a display of dominance—it was a celebration of what happens when investment, opportunity, and preparation meet talent and passion. Beyond the goals, it showcased the beauty of the game and the power of prioritizing equality in sport, setting an inspiring example for the world to follow. Read here.

Never have I ever imagined that opportunities for college students to gain real-world professional experience could be so polarizing. Yet, NIL (Name, Image, and Likeness) offers exactly what we should all celebrate—a chance for student-athletes to build valuable business skills in branding, marketing, and negotiation, all while preparing for a future beyond the game. Read here.

Mistakes are inevitable, but how we respond to them defines us. Aussie Formula 1 driver Daniel Ricciardo’s response to a costly penalty at the Sochi Grand Prix—owning his error and immediately resolving to 'drive faster'—is a masterclass in accountability, resilience, and solution-focused thinking, lessons that resonate far beyond the racetrack. Read here.

Chicago sports teach us resilience, and Cody Parkey’s infamous Double Doink is no exception. What began as a heartbreaking moment for Bears fans has become a powerful lesson in ownership, accountability, and pride—a reminder that true excellence is about preparation, character, and standing tall in the face of scrutiny. Read here.

In today's competitive digital landscape, influencers play a crucial role in brand marketing strategies, but what does it take to stand out and secure partnerships with top brands? We discuss the evolving landscape of influencer marketing and its impact on brand partnerships. Event page here.

Including panelists from the Cubs, Bulls, and Hawk-Eye Innovations, we take a look at the ever-changing landscape of the sports industry through the eyes of technology, social media, marketing trends, changing fan demographics, and shifting of local and federal legislation.

Panel: Where do college sports stand today and in the future? How did we get here and where do we go? We discuss the state of affairs and challenges facing fans, administrators, and athletes alike. Recap video here.